Aanu Abiola

Spearheaded post-acquisition product integration strategy, closing critical product gaps and leading full customer migration to enhance platform functionality.

Co-led global product expansion into India, the US, and Europe, translating complex regulatory and market nuances into successful product adaptations.

Mentored Product Managers and embedded a continuous discovery mindset across the squad, enhancing team capabilities and fostering innovation.

Implemented a scalable KPI tracking framework, improving product impact measurement by 25% and enabling data-driven decision-making.

Increased product adoption by 27% through personalized engagement flows and onboarding redesign, simultaneously reducing support tickets by 40%.

Led various teams across product, engineering, design, QA, and analytics to manage 5 digital products, contributing to 34% revenue growth.

Built and scaled a 0-1 B2B SaaS platform, serving over 2,500 enterprise clients and processing 18M+ annual transactions.

Introduced tiered subscription pricing models, directly generating $2.5M in Annual Recurring Revenue (ARR).

Drove agile transformation initiatives across the organization, significantly improving iteration cycles and fostering greater team autonomy.

Developed and scaled a B2B2C marketplace application, achieving a 43% increase in sales volume for the platform.

Implemented an AI-driven trade asset tracking system, boosting asset visibility and reducing manual audits by 41%.

Delivered strategic projects across 5 African markets, driving a 26% lift in purchase volumes through data-led interventions.

Collaborated effectively with engineering and marketing teams to improve customer experience and enhance retention across multiple service lines.